LADY—BULL FOUNDER
JT JOHNSON
LADY—BULL Is an aesthetic data consultancy, creative studio + speculative futures lab.
it’s built on the philosophy that science and art are not mutually exclusive, and imagination is a present mandate, not a distant luxury.
For nearly 20 years, I’ve worked in and around strategic communications, narrative, public advocacy, and nonprofit strategy, offering evocative and consequential insights that ground the urgency of the near-future in the now.
My work across digital content creation, news, public relations, and audience engagement strategy have often been in service to nonprofits and philanthropic institutions working to advance social change. This has included the ACLU of Maryland, Open Society Institute of Baltimore, the Nathan Cummings Foundation, and notably, the Make It Work Campaign. My experience also includes roles at major networks like CNN, Discovery, Gannett, and NBC Washington, where I developed deep expertise in digital content strategy and narrative production.
In 2017, I helped launch The League. The League works at the intersection of politics and culture helping brands, creatives, and changemakers design strategy for social impact. I landed the organization’s first of two Webby Award nominations in 2022, through my work developing Full Set Society, a “no-code switch” civic lifestyle community for Black and Brown women and femmes, and I spearheaded the collaborative audience research that powers Black On Purpose, the League’s newest civic lifestyle community.
I’ve had the honor to share my particular approach to cultural strategy and narrative development with esteemed changemakers and strategists from the broadest cross-sections of culture and politics. I’ve presented to state and local lawmakers at the invitation of the White House Office of Digital Strategy under President Barack Obama; LUSH Cosmetics USA during their inaugural LUSH House at SXSW in Austin, TX 2023; Progress Now’s Commference; leaders in philanthropy, marketing, AI, and more.
I hold a B.S. in TV/Radio/Film production from Syracuse University, with minors in Entrepreneurship and African American Studies, and a public relations certificate from the Chartered Institute of Public Relations in London. In summer 2024, I graduated from the Future London Academy’s Executive Programme for Design Leaders, a year-long alternative MBA program boasting less than 30 design professionals across five continents.
I spend my time between the East Coast and the EU.